Friday, 31 December 2010
Blogging Issues
Due to an apparent bug within my blog, some posts are being deleted by themselves, leaving large gaps. It is a known issue to Blogger, and my blog will suffer some downtime because of it. I will be working towards getting all posts back on my blog as soon as possible.
Saturday, 18 December 2010
Ancillary Task - Final Magazine Advert
With both ancillary tasks now finished, we can start looking towards evaluating and analysing both, and also the music video.
CLICK IMAGE TO ENLARGE
An analysis will follow.
CLICK IMAGE TO ENLARGE
An analysis will follow.
Ancillary Task - Final Digipak
Having now completed both ancillary tasks, we can now start evaluating and analysing them in comparison to our main video.
CLICK LINK AT START TO ENLARGE
An analysis of the above will follow.
CLICK LINK AT START TO ENLARGE
An analysis of the above will follow.
Monday, 13 December 2010
Main Task - Editing Diary [Day 8]
Today, Naomi and I were finally able to get hold of a camera to upload the footage we took last Thursday. By doing so, we were able to complete the editing stage, by placing the 10 seconds we needed at the end.
The lighting was very poor, but this cannot be helped as the equipment itself was quite poor in terms of quality, and everyone has suffered from the same problem.
We also noticed today that the bigger the video upon playback, the more pixelated it became, which poses an even greater issue, but unfortunately, there is nothing that can be done now.
A DVD has now been burnt of our work and will be showcased in January for some audience feedback.
The lighting was very poor, but this cannot be helped as the equipment itself was quite poor in terms of quality, and everyone has suffered from the same problem.
We also noticed today that the bigger the video upon playback, the more pixelated it became, which poses an even greater issue, but unfortunately, there is nothing that can be done now.
A DVD has now been burnt of our work and will be showcased in January for some audience feedback.
Saturday, 11 December 2010
Main Task - Final Shooting Schedule
Having now completed all our shooting, we have now been able to complete the evaluation within our shooting schedule. This can be seen in the tables below.
CLICK EACH IMAGE TO ENLARGE
CLICK EACH IMAGE TO ENLARGE
Thursday, 9 December 2010
Ancillary Task - Digipak Update
Having now started some work on the digipak, we have been able to come up with what is below using the images we shot from our shoot at the end of last month.
We have chosen to create a conventional 6-panel digipak, as opposed to the 4 panels that the rest of the group are creating. This is because this is what our research has shown us is the standard within the music industry.
Also, we have been able to complete the front cover of the digipak, by blending the three images together and putting a slight shadow border around it. This draws the audience's eyes towards the face, and also keeps with the black and white effect of the photos.
Alongside this, we have kept to our chosen typography, using both fonts that we chose last week.
As you can see, we've now chosen to use the diary image for the back cover, where we will place the tracklist and all necessary record company information that you would see on the back of a standard CD.
We have the immediate flap on the inside, which shows the image of the stool on the floor - using the house colours used across all three elements of the project, and also becoming the star image motif as this is what is used prominently within the video.
On the inside 3 panels of our digipak, we plan to use the three images used on the front cover. Each picture looks ever so slightly like a mugshot, used by the police, which adds a mystery about these images. It also ties in all the projects, depicting the story of the video by the solemn faces. On the left panel would be the CD with the music, and the right panel would feature the DVD that we are using theoretically for the digipak.
We have chosen to create a conventional 6-panel digipak, as opposed to the 4 panels that the rest of the group are creating. This is because this is what our research has shown us is the standard within the music industry.
Also, we have been able to complete the front cover of the digipak, by blending the three images together and putting a slight shadow border around it. This draws the audience's eyes towards the face, and also keeps with the black and white effect of the photos.
Alongside this, we have kept to our chosen typography, using both fonts that we chose last week.
As you can see, we've now chosen to use the diary image for the back cover, where we will place the tracklist and all necessary record company information that you would see on the back of a standard CD.
We have the immediate flap on the inside, which shows the image of the stool on the floor - using the house colours used across all three elements of the project, and also becoming the star image motif as this is what is used prominently within the video.
On the inside 3 panels of our digipak, we plan to use the three images used on the front cover. Each picture looks ever so slightly like a mugshot, used by the police, which adds a mystery about these images. It also ties in all the projects, depicting the story of the video by the solemn faces. On the left panel would be the CD with the music, and the right panel would feature the DVD that we are using theoretically for the digipak.
Main Task - Shooting Diary [Day 8]
Having decided on Friday that we needed to film the final 10 seconds of the video again, we set about attempting to film on Monday, but unfortunately, both Naomi and I weren't in school, so this wasn't possible. We rescheduled the shoot, and that was for today.
We only needed 15 minutes, and having set up the camera just before the shoot, we were ready to go straight away. We took 10 different sets of footage, to make sure that we had at least one that looked perfect and was fitting for the end.
The only major issue we had was that we were using the main school hall at a time where all the students were walking about, so it was very difficult to make sure they stayed out of shot. However, on the final take, this was perfect, and the results were brilliant.
This now definitely concludes all shooting.
We only needed 15 minutes, and having set up the camera just before the shoot, we were ready to go straight away. We took 10 different sets of footage, to make sure that we had at least one that looked perfect and was fitting for the end.
The only major issue we had was that we were using the main school hall at a time where all the students were walking about, so it was very difficult to make sure they stayed out of shot. However, on the final take, this was perfect, and the results were brilliant.
This now definitely concludes all shooting.
Monday, 6 December 2010
Ancillary Task - Typography
Having finally chosen a concrete design for our digipak, we can now set about planning what is needed as different components for it. The first thing we need to consider is typography.
Naomi and I thought about the criteria for our font, and came up with the list below.
Naomi and I thought about the criteria for our font, and came up with the list below.
- Had to be elegant - this is key to be in keeping with our main themes of the video
- Plain and simple - nothing too fancy to not draw the audience to the title immediately
- Something that would look good across all three projects if necessary
Saturday, 4 December 2010
Ancillary Task - Shooting Update
As we have redesigned our digipak, we needed to think about different images that could be used on the six panels. The reverse panel will be an image of torn up diary pages, linking to the title of the album, 'The Diary of My Broken Heart'.
We only needed to take one image, as we're going to overlay text over it, so below is the image we have chosen.
CLICK IMAGE TO ENLARGE
We only needed to take one image, as we're going to overlay text over it, so below is the image we have chosen.
CLICK IMAGE TO ENLARGE
Friday, 3 December 2010
Main Task - Editing Diary [Day 7]
We were unable to edit on Thursday, which meant today was going to be quite a big rush to iron out all the small issues.
As the final day before the deadline we were initially given, Naomi and I worked solidly to ensure that the lip-syncing was perfect, and the transitions were long enough. All the footage was in place, and edited together correctly with the right colourisation, focus, lighting effects and edits used. However, the transitions were only a second long, and we wanted to change this, as we thought it was too quick for the music.
This meant we had to go over every transition and elongate it, making sure we didn't knock anything out of sync. Some of the footage was already too slow for the music, so this all had to be altered within the hour we had.
Thankfully, we were able to complete the necessary editing, and will now endeavour to film the final 8 seconds again early next week, and upload and edit this in, and then the video will be complete.
As the final day before the deadline we were initially given, Naomi and I worked solidly to ensure that the lip-syncing was perfect, and the transitions were long enough. All the footage was in place, and edited together correctly with the right colourisation, focus, lighting effects and edits used. However, the transitions were only a second long, and we wanted to change this, as we thought it was too quick for the music.
This meant we had to go over every transition and elongate it, making sure we didn't knock anything out of sync. Some of the footage was already too slow for the music, so this all had to be altered within the hour we had.
Thankfully, we were able to complete the necessary editing, and will now endeavour to film the final 8 seconds again early next week, and upload and edit this in, and then the video will be complete.
Tuesday, 30 November 2010
Main Task - Editing Diary [Day 6]
We have been given a slight extension on creating the main task, which is a relief, but Naomi and I still want to get the video complete by Friday 3rd December.
Today we gained an extra hour to edit, which was handy, but it is still getting more and more difficult. We now have all the footage in place, but having watched it back several times, we keep noticing that there are chunks that are out-of-sync, and the ending is also out of focus and blurred.
We now need to go and film the ending again, and also go back over all the footage, mark down what needs to be put back into sync, and work on this over the coming week.
Today we gained an extra hour to edit, which was handy, but it is still getting more and more difficult. We now have all the footage in place, but having watched it back several times, we keep noticing that there are chunks that are out-of-sync, and the ending is also out of focus and blurred.
We now need to go and film the ending again, and also go back over all the footage, mark down what needs to be put back into sync, and work on this over the coming week.
Ancillary Task - Shooting New Idea
Having agreed on a new idea, we went out yesterday and shot some new images to create our new digipak, a draft of which can be seen here.
The images we chose to shoot was of our various actors faces, so they merge together when at the editing phase. We shot these images on a DSLR camera, as opposed to a normal digital compact camera, to ensure that we would get the sharpness that let us down on our last attempt, and also to give us more scope with editing techniques.
Naomi and I decided that if we shot the images in black and white, we would gain a better lighting from the already dull room. Strip lighting wasn't good enough for colour photography, nor was the portable lighting we attempted, but the B&W effect gives the images more character, and looks really effective in the draft digipak cover.
The images below are of the half-hour photo shoot we did yesterday afternoon.
CLICK TO ENLARGE IMAGES
The images we chose to shoot was of our various actors faces, so they merge together when at the editing phase. We shot these images on a DSLR camera, as opposed to a normal digital compact camera, to ensure that we would get the sharpness that let us down on our last attempt, and also to give us more scope with editing techniques.
Naomi and I decided that if we shot the images in black and white, we would gain a better lighting from the already dull room. Strip lighting wasn't good enough for colour photography, nor was the portable lighting we attempted, but the B&W effect gives the images more character, and looks really effective in the draft digipak cover.
The images below are of the half-hour photo shoot we did yesterday afternoon.
CLICK TO ENLARGE IMAGES
Ancillary Task - New Idea
As mentioned before, Naomi and I have decided to redevelop our digipak and magazine advert ideas. We have now chosen a new idea which will keep the continuity throughout the whole project, and have started work on creating the digipak, and the advert.
CLICK TO ENLARGE IMAGE
The new idea takes three black and white photos of each of our actors faces, and crops and blends them together to create one face. Obviously, with the issues we had over actors, we had to use pictures of ourselves instead of our original actors, to keep the continuity. However, Naomi and I both took photos, so we were able to ensure that each photo was our own work.
The picture above is only in draft form, but the potential is there, and this could lead to the image being used on the advert as well. We are still looking at other ideas for the advert to try and see what else we can create within the next 24 hours.
Inspiration for the album cover came from the Kings of Leon album, 'Only By The Night'. We liked the way that the pictures showed each member of the band, but also managed to create the image of an eagle. It was a very effective way of using photography, and the colours and fonts chosen were used throughout their image - from tour posters, to their website and TV adverts.
CLICK TO ENLARGE IMAGE
The new idea takes three black and white photos of each of our actors faces, and crops and blends them together to create one face. Obviously, with the issues we had over actors, we had to use pictures of ourselves instead of our original actors, to keep the continuity. However, Naomi and I both took photos, so we were able to ensure that each photo was our own work.
The picture above is only in draft form, but the potential is there, and this could lead to the image being used on the advert as well. We are still looking at other ideas for the advert to try and see what else we can create within the next 24 hours.
Inspiration for the album cover came from the Kings of Leon album, 'Only By The Night'. We liked the way that the pictures showed each member of the band, but also managed to create the image of an eagle. It was a very effective way of using photography, and the colours and fonts chosen were used throughout their image - from tour posters, to their website and TV adverts.
Ancillary Task - Initial Advert Ideas
As mentioned before, Naomi and I have decided to redevelop our digipak and magazine advert ideas, and this means we now have to look into other ideas.
The original advert was still in draft form, and was nowhere near completed. We wanted to look into typography and incorporate our house colours in some way, but with the blurry images, it became too difficult a task, so this is why we have changed the idea for all the projects.
CLICK TO ENLARGE IMAGE
The original advert was still in draft form, and was nowhere near completed. We wanted to look into typography and incorporate our house colours in some way, but with the blurry images, it became too difficult a task, so this is why we have changed the idea for all the projects.
CLICK TO ENLARGE IMAGE
Ancillary Task - Initial Digipak Idea
As mentioned before, Naomi and I have decided to redevelop our digipak and magazine advert ideas, and this means we now have to look into other ideas.
However, our first idea became quite developed before realising that it wasn't good enough. This can be seen here.
CLICK TO ENLARGE IMAGE
As you can see, we chose to attempt a 3-panelled digipak, rather than the recommended four. We planned to, in fact, create 6 panels - the front, and the back. This is more work, but would give us a better finished product.
We felt that the images were too blurry, and the mise-en-scene of each image wasn't good enough, so have chosen to scrap the idea. We are currently looking at other potential ideas and how to link that across all the projects.
However, our first idea became quite developed before realising that it wasn't good enough. This can be seen here.
CLICK TO ENLARGE IMAGE
As you can see, we chose to attempt a 3-panelled digipak, rather than the recommended four. We planned to, in fact, create 6 panels - the front, and the back. This is more work, but would give us a better finished product.
We felt that the images were too blurry, and the mise-en-scene of each image wasn't good enough, so have chosen to scrap the idea. We are currently looking at other potential ideas and how to link that across all the projects.
Monday, 29 November 2010
Main Task - Editing Diary [Day 5]
We've now increased what we've created so far for the video to 2 and a half minutes, but with a week to go, there's still a lot to do.
The effects, the lighting and the colourisation are all perfect and exactly what we were aiming for. However, with another 2 minutes of video to create, plus the fact timing isn't right, we are definitely feeling the stress.
The flashbacks work brilliantly, but there's still a very slight issue with transitions - whether the lack of them affects the overall product, or actually creates another element to the video without them. It is something we will have to consider once collected the audience feedback.
We now have a week to complete all three tasks within the coursework, and having worked solidly on the video to make sure it is all ready, the ancillary tasks have been neglected somewhat, so we now have to work as hard as possible to get all three done.
The effects, the lighting and the colourisation are all perfect and exactly what we were aiming for. However, with another 2 minutes of video to create, plus the fact timing isn't right, we are definitely feeling the stress.
The flashbacks work brilliantly, but there's still a very slight issue with transitions - whether the lack of them affects the overall product, or actually creates another element to the video without them. It is something we will have to consider once collected the audience feedback.
We now have a week to complete all three tasks within the coursework, and having worked solidly on the video to make sure it is all ready, the ancillary tasks have been neglected somewhat, so we now have to work as hard as possible to get all three done.
Ancillary Task - New Digipak Flat Plan
Having decided to change our digipak idea at the last minute, Naomi and I quickly had to decipher a new plan and idea, and put it into action.
Below is our digipak flat plan, and we will begin proficient work on this over the coming days.
We plan on using the same typography throughout the whole project, but are yet to choose some fonts, so this will be posted shortly. It uses our star image motif effect of the black and white phorography, with each of the insert images being black and white.
The front cover pieces together images of each part of the three people's face, to form one face. Each separate image is then printed on the inside of the digipak.
The back cover has the diary effect, as mentioned beforehand, alongside all the song titles and industry information. It will include a barcode, copyright information, websites, artist management, record companies and ways to contact the artist.
The final panel - the inside flap - shows an image of the stool on the floor, in full colour. This represents our house colours on this piece of work, and allows us to keep with each convention.
We feel we have kept with the genre of the artist using these techniques, and also by using subtle image manipulation, we will be able to create something slightly mysterious to the eye, and give the artist more of an image.
Below is our digipak flat plan, and we will begin proficient work on this over the coming days.
We plan on using the same typography throughout the whole project, but are yet to choose some fonts, so this will be posted shortly. It uses our star image motif effect of the black and white phorography, with each of the insert images being black and white.
The front cover pieces together images of each part of the three people's face, to form one face. Each separate image is then printed on the inside of the digipak.
The back cover has the diary effect, as mentioned beforehand, alongside all the song titles and industry information. It will include a barcode, copyright information, websites, artist management, record companies and ways to contact the artist.
The final panel - the inside flap - shows an image of the stool on the floor, in full colour. This represents our house colours on this piece of work, and allows us to keep with each convention.
We feel we have kept with the genre of the artist using these techniques, and also by using subtle image manipulation, we will be able to create something slightly mysterious to the eye, and give the artist more of an image.
Sunday, 28 November 2010
Ancillary Task - Digipak Changes
Due to the fact that the images didn't look at all good on the front of the digipak, Naomi and I have decided to change what we plan on doing with it at this late stage.
We now have 48 hours to redesign the digipak, and the magazine advert. The idea we now have is to use a diary as the star-image motif, and use days within the diary as our song numbers and titles. Unfortunately, it will take a high-quality camera to get the images just right, so it may take a couple of days to get decent pictures, which cuts our time down even further.
We're planning to hold a proper photo shoot over the next day or so to get these pictures, and then will use whatever time we can to edit them all together.
We now have 48 hours to redesign the digipak, and the magazine advert. The idea we now have is to use a diary as the star-image motif, and use days within the diary as our song numbers and titles. Unfortunately, it will take a high-quality camera to get the images just right, so it may take a couple of days to get decent pictures, which cuts our time down even further.
We're planning to hold a proper photo shoot over the next day or so to get these pictures, and then will use whatever time we can to edit them all together.
Main Task - House Colours
The house colours Naomi and I have chosen are red, orange and black - the same colours as the fabric on the stool within the video. We wanted something that would leap out from the otherwise bland background of a black curtain and a wooden floor. Doing this means that the audience is immediately drawn to the stool and the woman, instead of continually glancing around.
These colours will also be used in the digipak, and the magazine advert, in order to create continuity, and also give our ideas for Christina Aguilera an image and a star-image motif.
These colours will also be used in the digipak, and the magazine advert, in order to create continuity, and also give our ideas for Christina Aguilera an image and a star-image motif.
Thursday, 25 November 2010
Main Task - Editing Diary [Day 4]
Naomi and I today got halfway through the project, and got to a point where all the flashbacks now make sense. This was a worry when we looked at it last time, but we now feel this all works, but this will become apparent when we have completed some feedback and assessment from our audience.
We used a handheld effect when shooting shots that looked like it was from the woman's perspective, and these have come out really well in black and white. What did let us down a little bit, however, was the dark lighting. It meant we had to play around with the colourisation of some shots in order to get them to flow.
The transitions also still need some work, but this will all take place during the final week of production.
We used a handheld effect when shooting shots that looked like it was from the woman's perspective, and these have come out really well in black and white. What did let us down a little bit, however, was the dark lighting. It meant we had to play around with the colourisation of some shots in order to get them to flow.
The transitions also still need some work, but this will all take place during the final week of production.
Wednesday, 24 November 2010
Main Task - Self Evaluation
We were asked to self evaluate our video at this stage against some sections of the mark scheme, to see whether we were doing the correct things in the correct places. As it is still an early stage in the editing process, I feel that we are doing some things very well, but not all of it is at an exemplary standard, which will be changed over the coming weeks.
Doing this, however, has enabled us to see where we need to work on, and Naomi and I now feel we have a better grasp on what we need to achieve.
CLICK IMAGE TO ENLARGE
Doing this, however, has enabled us to see where we need to work on, and Naomi and I now feel we have a better grasp on what we need to achieve.
CLICK IMAGE TO ENLARGE
Tuesday, 23 November 2010
Research - Textual Analysis Using Goodwin's Theory [Part 5]
Using all of Goodwin's Theory principles, I have looked at the different types of music videos, and applied his theories to each. With this video, we have furthered our knowledge of editing techniques, but the notes relate to our video and changes we could make to ensure each principal is met.
CLICK EACH TEXTUAL ANALYSIS TABLE TO ENLARGE
Jason Derulo - What If
CLICK EACH TEXTUAL ANALYSIS TABLE TO ENLARGE
Jason Derulo - What If
Monday, 22 November 2010
Main Task - Editing Diary [Day 3]
With the deadline beginning to loom, we gained an extra hour today which allowed us to get all the footage up to just over a minute and a half's worth. The whole thing is beginning to take shape, and we are slowly getting everything bang on what we wanted.
The selection of shots made it very difficult for us to stick to our final storyboard, but we are staying as true as we can. We hadn't realised the array of shots we had, but with some of them being shot on a camera which had the wrong light filter, we have been able to cut them down and stick to the ones that work well with the music.
Today we started piecing together the black and white footage of the flashbacks, which will form the basis of the storyline within the video. It seems slightly cryptic at the moment, but hopefully, once completed, the story becomes apparent, rather than it just being a time-filler, as it seems at the moment.
With the flashbacks, we chose to drop the brightness by 66% to get the right tone when used with the black and white effect. We've had to stabilise a couple of shots in order to get the flow of the shot transitions right, but on some shots, we have chosen not to use a transition, as it looks more effective to the audience.
The selection of shots made it very difficult for us to stick to our final storyboard, but we are staying as true as we can. We hadn't realised the array of shots we had, but with some of them being shot on a camera which had the wrong light filter, we have been able to cut them down and stick to the ones that work well with the music.
Today we started piecing together the black and white footage of the flashbacks, which will form the basis of the storyline within the video. It seems slightly cryptic at the moment, but hopefully, once completed, the story becomes apparent, rather than it just being a time-filler, as it seems at the moment.
With the flashbacks, we chose to drop the brightness by 66% to get the right tone when used with the black and white effect. We've had to stabilise a couple of shots in order to get the flow of the shot transitions right, but on some shots, we have chosen not to use a transition, as it looks more effective to the audience.
Friday, 19 November 2010
Main Task - Editing Diary [Day 2]
Today we spent a further hour editing our video together, and it is beginning to come on well. We've now got just over 30 seconds of footage completed, but we will go back to it and look over it all again at the very end.
What we're finding most difficult is getting the transitions just right. Because of how soft our music is, we want a soft transition, and we have one that is just right - 'cross dissolve'. We let each transition go on for a second, but are now contemplating making this even longer, as when we watched it back, it all seemed a bit rushed.
The lip-syncing isn't too bad, as we played the music when we first shot the video. This has made a massive difference in how easy it is to get it spot-on, but there are a few areas that still need a slight tweak, and we'll be looking in to how best to do this over the coming week or so.
What we're finding most difficult is getting the transitions just right. Because of how soft our music is, we want a soft transition, and we have one that is just right - 'cross dissolve'. We let each transition go on for a second, but are now contemplating making this even longer, as when we watched it back, it all seemed a bit rushed.
The lip-syncing isn't too bad, as we played the music when we first shot the video. This has made a massive difference in how easy it is to get it spot-on, but there are a few areas that still need a slight tweak, and we'll be looking in to how best to do this over the coming week or so.
Monday, 15 November 2010
Main Task - Editing Diary [Day 1]
Naomi and I began the editing phase of the music video today. Due to there only being five available Apple iMacs, we are sharing with another group, so we won't be able to edit as quickly as first hoped.
The first thing we noticed was how grainy the footage was. This was the same for all groups, which means that it has to be the camera equipment, rather than something that we did. Lighting was a major issue for us, because of how dark we wanted each shot to be, so thankfully it came out quite well, and we only had to edit in some colour techniques on the shots occasionally.
With all the footage uploaded, today was spent sifting through the hour and a half that has been shot to find the takes and shots that worked well, and started placing them within the project. By the end of today, we only had 10 seconds of the project preliminarily completed, but had chosen the shots we needed for the whole video.
The first thing we noticed was how grainy the footage was. This was the same for all groups, which means that it has to be the camera equipment, rather than something that we did. Lighting was a major issue for us, because of how dark we wanted each shot to be, so thankfully it came out quite well, and we only had to edit in some colour techniques on the shots occasionally.
With all the footage uploaded, today was spent sifting through the hour and a half that has been shot to find the takes and shots that worked well, and started placing them within the project. By the end of today, we only had 10 seconds of the project preliminarily completed, but had chosen the shots we needed for the whole video.
Sunday, 14 November 2010
Main Task - Editing Stage
Having now collated all the footage, and uploaded them onto the iMacs, we can now set about editing it all together.
This is going to end up as a very lengthy process, as we have the lip syncing to get spot on, transitions to ensure that shot to shot isn't just a straight cut, and also to compile and to put in the right order both the narrative and performance shoots we did.
This is going to end up as a very lengthy process, as we have the lip syncing to get spot on, transitions to ensure that shot to shot isn't just a straight cut, and also to compile and to put in the right order both the narrative and performance shoots we did.
Saturday, 13 November 2010
Ancillary Task - Magazine Advert Research
Below is a slideshow of three magazine adverts, analysed, as Naomi and I are now beginning to look towards our ancillary tasks, of which an advert is one of them.
Monday, 8 November 2010
Ancillary Task - Magazine Advert
As the second half of the ancillary tasks, Naomi and I have chosen to design a magazine advert. Our initial idea was to use the same image as on the front of the digipak, but for both, it looks a bit amateur, and we want to create a high-quality product.
So for this reason, we're trying to come up with something very unique for the poster. Currently, we have three ideas in the pipeline - one involves a 'fish-eye' shot from a camera to give a very different proportion effect. Others use framing on pictures, to try and give some more depth.
Currently, however, the image of the stool is prominent, which could become quite dangerous if overused. We're now looking into the possibility of developing a star-image motif to allow for us to change things around.
So for this reason, we're trying to come up with something very unique for the poster. Currently, we have three ideas in the pipeline - one involves a 'fish-eye' shot from a camera to give a very different proportion effect. Others use framing on pictures, to try and give some more depth.
Currently, however, the image of the stool is prominent, which could become quite dangerous if overused. We're now looking into the possibility of developing a star-image motif to allow for us to change things around.
Friday, 5 November 2010
Ancillary Task - Digipak Flat Plan
Below is the basic flat plan for the front-most two panels of the digipak. It shows the front cover, and the back cover - each containing all necessary information.
A more detailed version of this will be posted once the basic design has been built on the editing software.
CLICK IMAGE TO ENLARGE
A more detailed version of this will be posted once the basic design has been built on the editing software.
CLICK IMAGE TO ENLARGE
Tuesday, 2 November 2010
Main Task - Shooting Diary [Day 7]
TUESDAY 2ND NOVEMBER 2010
We decided to spend another hour filming today to try and boost amount of footage and takes we had at the end of the video. We figured that by taking another half hour of footage, we could try and create a fast cut montage scene towards the end of the project, so we had this in mind today.
The lighting was quite hard to recreate, but we think that if it does look different at the editing stage, we will drop the contrast and saturation to try and improve it.
We decided to spend another hour filming today to try and boost amount of footage and takes we had at the end of the video. We figured that by taking another half hour of footage, we could try and create a fast cut montage scene towards the end of the project, so we had this in mind today.
The lighting was quite hard to recreate, but we think that if it does look different at the editing stage, we will drop the contrast and saturation to try and improve it.
Sunday, 31 October 2010
Main Task - Updated Shooting Schedule
This is the shooting schedule we've been using and taking out with us when filming. It contains the four planned shoots, but once all filming is completed, all seven days will be on the sheet.
CLICK IMAGE TO ENLARGE
CLICK IMAGE TO ENLARGE
Main Task - Shooting Diary [Day 6]
THURSDAY 28TH OCTOBER 2010
On the final day of filming, we had our first major issue, and had to come to terms with no actors. This led to a few issues, but we are now in the process of drawing up our final storyboard with the changes made. It becomes very annoying when this happens, but I feel Naomi and I made the best of a bad situation by including ourselves in the footage.
Overall, it was a very successful day of shooting. We took the camera down to a local park, Butts Close, and did some filming there. We filmed about 95% of the footage we needed before the battery died, but do need a further day with the camera to get the rest of the footage.
The lighting was good, and it began to rain at the point we needed it too as well. It did also mean, however, that with all the acting problems we've had, that we need a further day to film, both outside and inside in the school hall.
CLICK EACH IMAGE TO ENLARGE
On the final day of filming, we had our first major issue, and had to come to terms with no actors. This led to a few issues, but we are now in the process of drawing up our final storyboard with the changes made. It becomes very annoying when this happens, but I feel Naomi and I made the best of a bad situation by including ourselves in the footage.
Overall, it was a very successful day of shooting. We took the camera down to a local park, Butts Close, and did some filming there. We filmed about 95% of the footage we needed before the battery died, but do need a further day with the camera to get the rest of the footage.
The lighting was good, and it began to rain at the point we needed it too as well. It did also mean, however, that with all the acting problems we've had, that we need a further day to film, both outside and inside in the school hall.
CLICK EACH IMAGE TO ENLARGE
Main Task - Acting Issues
Having chosen Isobel as our lead actress, we then had to choose both a male and female to help us out and act the rest of the video on the final day of filming.
We asked around, and two people agreed to be within the video. However, in the morning of the day of shooting, both dropped out, and therefore, we suddenly had a major issue in terms of actors. Naomi and I both spent the rest of the morning on the phone trying to get people prepared to give up a few hours of their time, but no-one was willing.
Unfortunately, we had no option but to include ourselves in the footage, in the hope that at some point, we could reshoot with other actors. This was a big disappointment, but we have redesigned the necessary parts of the storyboard to ensure that for the majority of the time, Naomi and I are both behind the camera, and at all times, at least one of us is filming.
Personally, I feel really let down and annoyed that it has had to come to this decision, but to make sure that we have some footage from the day we are planning to film, this is the decision we have had to agree upon.
We asked around, and two people agreed to be within the video. However, in the morning of the day of shooting, both dropped out, and therefore, we suddenly had a major issue in terms of actors. Naomi and I both spent the rest of the morning on the phone trying to get people prepared to give up a few hours of their time, but no-one was willing.
Unfortunately, we had no option but to include ourselves in the footage, in the hope that at some point, we could reshoot with other actors. This was a big disappointment, but we have redesigned the necessary parts of the storyboard to ensure that for the majority of the time, Naomi and I are both behind the camera, and at all times, at least one of us is filming.
Personally, I feel really let down and annoyed that it has had to come to this decision, but to make sure that we have some footage from the day we are planning to film, this is the decision we have had to agree upon.
Main Task - Shooting Diary [Day 5]
WEDNESDAY 27TH OCTOBER 2010
Having travelled into London to get some shots for the narrative section of the video, Isobel and I got to the various locations where we wished to shoot, before realising that the light filter had in fact broken, and that everything was either far too bright, or far too dark.
We were going to film at St. Paul's Cathedral, Canary Wharf, the Millenium Bridge, the London Eye, the Houses of Parliament, and in Hyde Park, to give the idea that the man and woman in the video live in London. It was very frustrating to find that having taken a camera and tripod into London for the day, that it didn't actually work properly in the current conditions.
We will be redesigning the storyboard again, and will post it shortly.
Having travelled into London to get some shots for the narrative section of the video, Isobel and I got to the various locations where we wished to shoot, before realising that the light filter had in fact broken, and that everything was either far too bright, or far too dark.
We were going to film at St. Paul's Cathedral, Canary Wharf, the Millenium Bridge, the London Eye, the Houses of Parliament, and in Hyde Park, to give the idea that the man and woman in the video live in London. It was very frustrating to find that having taken a camera and tripod into London for the day, that it didn't actually work properly in the current conditions.
We will be redesigning the storyboard again, and will post it shortly.
Main Task - Shooting Diary [Day 4]
FRIDAY 22ND OCTOBER 2010
We filmed for another hour and a half after school, and gained another set of footage that we needed. The assembly was all finished, but no-one had tidied up, so we decided to leave the chairs and stage blocks, but take out all the benches, music stands, and move the piano back. This way, we could keep the continuity, but give ourselves more scope in terms of where and what we shoot.
Isobel had worked on the emotion, but it still wasn't believable, which was frustrating. It may mean that, once editing, we have to do a lot of cutaways to try and get what we want.
We tried to be slightly more creative today, by using a lot of long shots, and attempting some crane-like shots from the balcony. It worked well, but we did have a few issues with one of the cameras, which was missing a spare battery pack and charger, so we were only able to use one.
Again, we were asked to leave before we could finish the shooting we needed. With it being half term next week, we now face a big challenge of trying to get hold of a camera for the following week, as we have been told we cannot take any more cameras out after half term. This could mean we have to find alternative ways of getting hold of the footage, but Naomi and I are hoping that we'll be allowed to take them out because of the issues we've faced.
CLICK EACH IMAGE TO ENLARGE
We filmed for another hour and a half after school, and gained another set of footage that we needed. The assembly was all finished, but no-one had tidied up, so we decided to leave the chairs and stage blocks, but take out all the benches, music stands, and move the piano back. This way, we could keep the continuity, but give ourselves more scope in terms of where and what we shoot.
Isobel had worked on the emotion, but it still wasn't believable, which was frustrating. It may mean that, once editing, we have to do a lot of cutaways to try and get what we want.
We tried to be slightly more creative today, by using a lot of long shots, and attempting some crane-like shots from the balcony. It worked well, but we did have a few issues with one of the cameras, which was missing a spare battery pack and charger, so we were only able to use one.
Again, we were asked to leave before we could finish the shooting we needed. With it being half term next week, we now face a big challenge of trying to get hold of a camera for the following week, as we have been told we cannot take any more cameras out after half term. This could mean we have to find alternative ways of getting hold of the footage, but Naomi and I are hoping that we'll be allowed to take them out because of the issues we've faced.
CLICK EACH IMAGE TO ENLARGE
Main Task - Shooting Diary [Day 3]
THURSDAY 21ST OCTOBER 2010
On our third proposed day of shooting, we were finally able to shoot some footage. We took out two cameras, to enable us to get twice the amount of footage and shots as we would do normally, as we had missed several days of filming opportunities.
We used the school hall, and decided on lighting and ways in which to use some creative shots. Our first issue occurred when we discovered that all the chairs had been left out for an assembly the following morning, along with music stands, sheet music, benches, and stage blocks. This was to prove very difficult, but we managed to shoot what we could without these in shot.
We also found that Isobel found it very hard to convey emotion from the song. It became very difficult to try and make the audience believe what they were hearing within the song, which is the whole point of the music video. We took some time out to try and force this emotion, and will do the same tomorrow morning in preparation for the shoot tomorrow afternoon.
Lighting has been a big problem for all of the group, as the cameras are very poor in terms of filtering. We chose a different camera setting - 'Beach' - which gave us some very warm, rich colours coming from the stool, and dropping the exposure right down to add to the mood. Although this is not ideal, we felt we made the best decision we could with the resources available.
We also had to use fluorescent strip lighting instead of our chosen spotlight, as this was all we had available to us. We turned all the other lights off, and closed all the curtains, and although it was not our initial desired effect, it did work well.
We filmed an hour and a half of footage on both cameras, before being told to leave so that the school could be locked up. We will continue filming tomorrow.
CLICK EACH IMAGE TO ENLARGE
On our third proposed day of shooting, we were finally able to shoot some footage. We took out two cameras, to enable us to get twice the amount of footage and shots as we would do normally, as we had missed several days of filming opportunities.
We used the school hall, and decided on lighting and ways in which to use some creative shots. Our first issue occurred when we discovered that all the chairs had been left out for an assembly the following morning, along with music stands, sheet music, benches, and stage blocks. This was to prove very difficult, but we managed to shoot what we could without these in shot.
We also found that Isobel found it very hard to convey emotion from the song. It became very difficult to try and make the audience believe what they were hearing within the song, which is the whole point of the music video. We took some time out to try and force this emotion, and will do the same tomorrow morning in preparation for the shoot tomorrow afternoon.
Lighting has been a big problem for all of the group, as the cameras are very poor in terms of filtering. We chose a different camera setting - 'Beach' - which gave us some very warm, rich colours coming from the stool, and dropping the exposure right down to add to the mood. Although this is not ideal, we felt we made the best decision we could with the resources available.
We also had to use fluorescent strip lighting instead of our chosen spotlight, as this was all we had available to us. We turned all the other lights off, and closed all the curtains, and although it was not our initial desired effect, it did work well.
We filmed an hour and a half of footage on both cameras, before being told to leave so that the school could be locked up. We will continue filming tomorrow.
CLICK EACH IMAGE TO ENLARGE
Ancillary Task - Digipak Idea
We've now developed a rough idea for our digipak, and have begun to prepare what we can for the photo shoot needed.
The front cover was initially planned to be the stool on the stage with the spotlight on it, however, with all the issues over there not being a spotlight, we have chosen to take the pictures at the same time as completing our footage shooting, to ensure continuity, and the right lighting effects.
The back cover will be the reverse of the front cover - the camera looking out onto the empty hall, with the stool in the foreground. Again, this will be taken at the shoot to make sure that everything is the same.
The centre image will be that of the stool having been kicked over, as it is during the music video. This adds a nice effect, and ties in all the pieces of work we are doing.
When the digipak is completely folded out, the left hand panel will be that of the man's head, the right hand panel will be the lead female's head, and the centre panel will be a collection of Polaroid-like pictures, of the man and woman very happy, with an effect across the bottom of them being burned. It adds to the sense that the woman is getting rid of this chapter of her life, and starting again.
Below is a rough sketch of the digipak cover and back cover, and a detailed sketch will follow.
CLICK IMAGE TO ENLARGE
The front cover was initially planned to be the stool on the stage with the spotlight on it, however, with all the issues over there not being a spotlight, we have chosen to take the pictures at the same time as completing our footage shooting, to ensure continuity, and the right lighting effects.
The back cover will be the reverse of the front cover - the camera looking out onto the empty hall, with the stool in the foreground. Again, this will be taken at the shoot to make sure that everything is the same.
The centre image will be that of the stool having been kicked over, as it is during the music video. This adds a nice effect, and ties in all the pieces of work we are doing.
When the digipak is completely folded out, the left hand panel will be that of the man's head, the right hand panel will be the lead female's head, and the centre panel will be a collection of Polaroid-like pictures, of the man and woman very happy, with an effect across the bottom of them being burned. It adds to the sense that the woman is getting rid of this chapter of her life, and starting again.
Below is a rough sketch of the digipak cover and back cover, and a detailed sketch will follow.
CLICK IMAGE TO ENLARGE
Main Task - Target Audience
In relation to our pitch to the group from last week, we have taken all of this into consideration, and have now decided on a target audience.
Naomi and I don't believe that choosing a target audience for a music video is the same as that of a short film, or an advert. You have to use the music to figure out a target audience, and work from there. Christina Aguilera went from teen pop sensation, thus relating to all the teenagers across the globe, to a sexual rebel, which enticed more men into her music. She then ditched both these images, and made her soul album, keeping both the teenagers who have grown up with her, and the men and women who have discovered her along the way. Her target audience in terms of her music is around 14-35, as this is the market who know her music best.
In terms of our video, we were quite apprehensive with putting an age on it. If you strip away the music, and added dialogue, to create a film, then the target audience would be between 16-25 - people who may have been through the story themselves, or have some form of relation to the ideas. However, with the music, the target audience is very hard to choose. Music videos are shown on music channels, which tend to be watched by teenagers. This leads to a problem, though, as teenagers won't be able to relate to the story within our video.
Taking all of this into consideration, we have decided that our target audience is similar to that of Christina's music - 14-35 - as our idea is aimed towards slightly older adults, whereas the music will be listened to by millions of teenagers. It is quite likely that the majority will be female, as Christina targets her music towards them, and women like her lyrics and image. It could also be a mixture of ethnicity groups, and the demographics for the video will be very hard to tell until we have completed the piece and get some further feedback on the actual video.
Naomi and I don't believe that choosing a target audience for a music video is the same as that of a short film, or an advert. You have to use the music to figure out a target audience, and work from there. Christina Aguilera went from teen pop sensation, thus relating to all the teenagers across the globe, to a sexual rebel, which enticed more men into her music. She then ditched both these images, and made her soul album, keeping both the teenagers who have grown up with her, and the men and women who have discovered her along the way. Her target audience in terms of her music is around 14-35, as this is the market who know her music best.
In terms of our video, we were quite apprehensive with putting an age on it. If you strip away the music, and added dialogue, to create a film, then the target audience would be between 16-25 - people who may have been through the story themselves, or have some form of relation to the ideas. However, with the music, the target audience is very hard to choose. Music videos are shown on music channels, which tend to be watched by teenagers. This leads to a problem, though, as teenagers won't be able to relate to the story within our video.
Taking all of this into consideration, we have decided that our target audience is similar to that of Christina's music - 14-35 - as our idea is aimed towards slightly older adults, whereas the music will be listened to by millions of teenagers. It is quite likely that the majority will be female, as Christina targets her music towards them, and women like her lyrics and image. It could also be a mixture of ethnicity groups, and the demographics for the video will be very hard to tell until we have completed the piece and get some further feedback on the actual video.
Main Task - Artist Permission [Part 2]
Having now decided upon a new artist, and drawn up a draft storyboard, we now need to make the necessary contact with the artist's record company to attempt to seek permission to use the music within our coursework project.
Below is the letter sent to the record company. Alongside this, we have also sent an email, which can be found here.
CLICK IMAGE TO ENLARGE
Below is the letter sent to the record company. Alongside this, we have also sent an email, which can be found here.
CLICK IMAGE TO ENLARGE
Tuesday, 26 October 2010
Main Task - Audience Feedback
Last week, Naomi and I presented a pitch to the rest of the group about our idea for our video. Below is the video of this.
Doing this pitch was, in fact, very helpful. It gave us an insight into what everyone thought of our idea, and the same ideas kept cropping up - there weren't enough editing and visual effects. The group seemed to like our idea, and agreed that it fitted very well in terms of Goodwin's Theory, and the style of the song.
We have taken their advice into consideration, and now feel that with a few editorial tweaks, we can make this the best it can possibly be. These will become apparent with the final storyboard.
Below are six pieces of feedback we received, listing what was good about our pitch, and what we need to improve.
CLICK EACH IMAGE TO ENLARGE
Doing this pitch was, in fact, very helpful. It gave us an insight into what everyone thought of our idea, and the same ideas kept cropping up - there weren't enough editing and visual effects. The group seemed to like our idea, and agreed that it fitted very well in terms of Goodwin's Theory, and the style of the song.
We have taken their advice into consideration, and now feel that with a few editorial tweaks, we can make this the best it can possibly be. These will become apparent with the final storyboard.
Below are six pieces of feedback we received, listing what was good about our pitch, and what we need to improve.
CLICK EACH IMAGE TO ENLARGE
Friday, 22 October 2010
Ancillary Task - Digipak Research
There are several types of digipak, and Naomi and I had to decide which one we would be designing for our project. Below is a slideshow of some of the options we looked into.
The main option, and most used, is a digipak with 6 panels, as used by Mariah Carey. This opens out twice, and gives you more scope with what you can do. As you can see, Mariah has been able to fit different images on, and even include a sponsorship deal on one panel.
Another choice we have is a 4 panelled digipak, as used by Corinne Bailey Rae. This is identical to the 6-panelled, but with only one opening, thus two panels missing. It is used a lot for special packaging of re-released albums, but is not technically classified as a digipak.
A final option available to us is to create more of a book, as Jack Johnson has. It contains a 32-page bound book in which photos, lyrics and record information is held. It is a very clever idea, and was released alongside a standard jewel-case album which didn't contain any information, making the book a collector's item.
We have decided to go for the 6-panelled digipak, but the rest of the group have all been instructed to do 4, but we wanted to stay true to the project and create an album that was correct to the dimensions of what a normal digipak is. We will be designing this over the coming weeks.
The main option, and most used, is a digipak with 6 panels, as used by Mariah Carey. This opens out twice, and gives you more scope with what you can do. As you can see, Mariah has been able to fit different images on, and even include a sponsorship deal on one panel.
Another choice we have is a 4 panelled digipak, as used by Corinne Bailey Rae. This is identical to the 6-panelled, but with only one opening, thus two panels missing. It is used a lot for special packaging of re-released albums, but is not technically classified as a digipak.
A final option available to us is to create more of a book, as Jack Johnson has. It contains a 32-page bound book in which photos, lyrics and record information is held. It is a very clever idea, and was released alongside a standard jewel-case album which didn't contain any information, making the book a collector's item.
We have decided to go for the 6-panelled digipak, but the rest of the group have all been instructed to do 4, but we wanted to stay true to the project and create an album that was correct to the dimensions of what a normal digipak is. We will be designing this over the coming weeks.
Thursday, 21 October 2010
Main Task - Shooting Diary [Day 2]
Having decided to attempt to shoot on Monday, we thought that with the weather forecast being bad, it was an ideal opportunity to shoot. However, an issue occurred with the camera, and it would not work. We had chosen to film outside, but had to charge the battery, and so lost the window of opportunity to get some good footage, and therefore, were unable to film.
Wednesday, 20 October 2010
Ancillary Task - Digipak Information
We have redesigned our storyboard due to some technical difficulties, and have had to change some ideas for star image motifs. These issues can be seen here.
Digipak Plan - Rough Sketch
Our digipak will consist of three panels, rather than the four advised. This is so we can feature a cover, a back cover, and also three panels within the middle, with the disc being on the centre panel. The left and right hand sides will feature portraits of both the male and female characters within the video, and under the disc, there will be a collection of Polaroid pictures featuring the two of them being burned.
This all links in to the idea of our music video - the man and woman are happy, but the man is having an affair, so that love instantly turns to hate when she finds out, and wants him out of her life. The motif of the stool on the stage will feature on the front cover, and on the back cover will be the reverse view of the stool looking out from the back of the stage, onto the woman walking down the hall. Fonts for the name of the artist and the song names will be soft and written in sans-serif, but the album title will be written in hard, serif fonts.
Christina already has her own brand and image, but we plan on using our own actress to portray the image we will create for the music, artist and album. We want to use the similar ideas connoting to our video, such as the stool in the hall, the looks of anguish on the actress' face, and also the use of typography and diegetic sound, to add a different feel to it all.
Having decided on our target audience, we now have to decide on a way of appealing to them. By using continuity throughout each product we are designing and creating, we are ensuring that everything flows, and therefore if someone likes the look of the video, they will look for the poster and the album.
On the back cover of our digipak, information such as a barcode, record label logos, copyright information, websites, production details and a record label address should be featured. To create this digipak, we plan on using a program called Poladroid to create the Polaroid pictures for the inside, and Serif PagePlus to create the rest.
Digipak Plan - Rough Sketch
Our digipak will consist of three panels, rather than the four advised. This is so we can feature a cover, a back cover, and also three panels within the middle, with the disc being on the centre panel. The left and right hand sides will feature portraits of both the male and female characters within the video, and under the disc, there will be a collection of Polaroid pictures featuring the two of them being burned.
This all links in to the idea of our music video - the man and woman are happy, but the man is having an affair, so that love instantly turns to hate when she finds out, and wants him out of her life. The motif of the stool on the stage will feature on the front cover, and on the back cover will be the reverse view of the stool looking out from the back of the stage, onto the woman walking down the hall. Fonts for the name of the artist and the song names will be soft and written in sans-serif, but the album title will be written in hard, serif fonts.
Christina already has her own brand and image, but we plan on using our own actress to portray the image we will create for the music, artist and album. We want to use the similar ideas connoting to our video, such as the stool in the hall, the looks of anguish on the actress' face, and also the use of typography and diegetic sound, to add a different feel to it all.
Having decided on our target audience, we now have to decide on a way of appealing to them. By using continuity throughout each product we are designing and creating, we are ensuring that everything flows, and therefore if someone likes the look of the video, they will look for the poster and the album.
On the back cover of our digipak, information such as a barcode, record label logos, copyright information, websites, production details and a record label address should be featured. To create this digipak, we plan on using a program called Poladroid to create the Polaroid pictures for the inside, and Serif PagePlus to create the rest.
Sunday, 17 October 2010
Main Task - Shooting Diary [Day 1]
Our draft shooting schedule stated that we would attempt to shoot the indoor scenes on Saturday, but we had several technical issues, which meant we could not film any footage. The tripod did not have a foot, and was missing a piece so that the camera could not stay steady, and alongside this, the tape we had to film on is missing, and the back-up film is shredded.
Research - Brand Identity [Part 2]
With Christina Aguilera as our chosen artist, we now have to look into what kind of a brand we wish to create for her. With her already being a signed artist, people are paid to create this brand, so Naomi and I plan to create something very different - relating to our video, but still trying to be quite loyal to her initial brand and style of music.
For this reason, we have chosen to do some research into acts of a similar style and genre as Christina.
Britney Spears
Britney Spears is an artist that sums up a generation - having been a teen sensation, she hit the rails, fame got to her, and now she's back on track and preparing for another album release early next year. She has grown up, as have her target audience, and she has continually aimed at the same group of people who bought her first album, so her brand has changed too. In her first album, she was a 16 year-old, naive schoolgirl who loved music. In further releases, she got more raunchy, and this came across in album covers, photo shoots and promotional materials. In her 'Circus' album cover, she went back to being the pretty girl from the first albums, but with the current dance music she is creating. She has also released fragrances, and her poster for that also shows her as a very innocent young woman. The website is very simple - pink, which shows she is still in touch with her younger fans, but also promoting as much as it can in very little space.
Britney has managed to change her brand several times, but has kept everything in check along the way.
For this reason, we have chosen to do some research into acts of a similar style and genre as Christina.
Britney Spears
Britney Spears is an artist that sums up a generation - having been a teen sensation, she hit the rails, fame got to her, and now she's back on track and preparing for another album release early next year. She has grown up, as have her target audience, and she has continually aimed at the same group of people who bought her first album, so her brand has changed too. In her first album, she was a 16 year-old, naive schoolgirl who loved music. In further releases, she got more raunchy, and this came across in album covers, photo shoots and promotional materials. In her 'Circus' album cover, she went back to being the pretty girl from the first albums, but with the current dance music she is creating. She has also released fragrances, and her poster for that also shows her as a very innocent young woman. The website is very simple - pink, which shows she is still in touch with her younger fans, but also promoting as much as it can in very little space.
Britney has managed to change her brand several times, but has kept everything in check along the way.
Research - Brand Identity [Part 1]
With Christina Aguilera as our chosen artist, we now have to look into what kind of a brand we wish to create for her. With her already being a signed artist, people are paid to create this brand, so Naomi and I plan to create something very different - relating to our video, but still trying to be quite loyal to her initial brand and style of music.
For this reason, we have chosen to do some research into acts of a similar style and genre as Christina.
Mariah Carey
With the upcoming release of her new album, 'Merry Christmas II You', Mariah is a perfect example of someone who has changed her brand several times, but kept her main identity. She has kept the same font for her name and album titles since her launch in 1990, showing the continuity and that she is still the same artists now that she was then. As you can see, both her website and her perfume poster use the same shades of colours, to enhance the brand even further. It shows she is a very natural person, and each image shows her relaxed and very down-to-earth. On the other hand, you have her new album cover, which is a Christmas album, and this shows some very similar aspects to her initial Christmas album, and also uses some holiday album staples - fake snow, snowmen, and a red and white costume - showing that she also loves the holiday season.
Even with each publication changing, we still know that it is Mariah Carey, and can pick up different elements of her brand within each item.
For this reason, we have chosen to do some research into acts of a similar style and genre as Christina.
Mariah Carey
With the upcoming release of her new album, 'Merry Christmas II You', Mariah is a perfect example of someone who has changed her brand several times, but kept her main identity. She has kept the same font for her name and album titles since her launch in 1990, showing the continuity and that she is still the same artists now that she was then. As you can see, both her website and her perfume poster use the same shades of colours, to enhance the brand even further. It shows she is a very natural person, and each image shows her relaxed and very down-to-earth. On the other hand, you have her new album cover, which is a Christmas album, and this shows some very similar aspects to her initial Christmas album, and also uses some holiday album staples - fake snow, snowmen, and a red and white costume - showing that she also loves the holiday season.
Even with each publication changing, we still know that it is Mariah Carey, and can pick up different elements of her brand within each item.
Friday, 15 October 2010
Main Task - Final Storyboard
Below is a slideshow with the 12 storyboarding frame sheets we used in order to plan our shooting.
CLICK LINK AT END OF SLIDESHOW TO ENLARGE
CLICK LINK AT END OF SLIDESHOW TO ENLARGE
Wednesday, 13 October 2010
Main Task - Draft Shooting Schedule
Having decided on an idea, a storyboard, and chosen the necessary people, we have drawn up a draft shooting schedule, which will be created in more detail closer to the final date. It includes details such as props, people needed, locations, and will also be filled out alongside an evaluation of each shoot.
We believe we will need to complete three shoots to get the necessary shots, but have left ourselves enough time to get more if needs be.
CLICK IMAGE TO ENLARGE
We believe we will need to complete three shoots to get the necessary shots, but have left ourselves enough time to get more if needs be.
CLICK IMAGE TO ENLARGE
Main Task - Goodwin's Theory Annotated Lyrics
I have re-annotated my lyrics, with the green notes now showing our choices in correspondence to Goodwin's Theory. Each number is each separate point within the list of Goodwin's Theory, posted here.
CLICK IMAGE TO ENLARGE
CLICK IMAGE TO ENLARGE
Monday, 11 October 2010
Main Task - Artist Permission [Part 1]
Having now decided upon a new artist, and drawn up a draft storyboard, we now need to make the necessary contact with the artist's record company to attempt to seek permission to use the music within our coursework project.
Below is the email sent to the record company. Alongside this, we will send a formal letter, which will be posted shortly.
Below is the email sent to the record company. Alongside this, we will send a formal letter, which will be posted shortly.
Main Task - Location Shots [Part 2]
Naomi and I have decided that the best location for our indoor shots is my house. This decision makes things easier for access, and will also help with continuity, if we need a further shoot to get a greater number of shots.
Shots 2-8, 10 and 11 will all be filmed within these locations, and will take place during one session of shooting to guarantee it gives the illusion of the same day.
Hopefully, the outdoor shots can be filmed within the rain, to keep the atmosphere on camera quite mellow and sombre, and to show the anger the woman feels.
CLICK EACH IMAGE TO ENLARGE
Shots 2-8, 10 and 11 will all be filmed within these locations, and will take place during one session of shooting to guarantee it gives the illusion of the same day.
Hopefully, the outdoor shots can be filmed within the rain, to keep the atmosphere on camera quite mellow and sombre, and to show the anger the woman feels.
CLICK EACH IMAGE TO ENLARGE
Subscribe to:
Comments (Atom)