Research - Textual Analysis Using Goodwin's Theory [Part 4]

Using all of Goodwin's Theory principles, I have looked at the different types of music videos, and applied his theories to each.

CLICK EACH TEXTUAL ANALYSIS TABLE TO ENLARGE

Lady Antebellum - Need You Now

Research - Textual Analysis Using Goodwin's Theory [Part 3]

Using all of Goodwin's Theory principles, I have looked at the different types of music videos, and applied his theories to each.

CLICK EACH TEXTUAL ANALYSIS TABLE TO ENLARGE

U2 - Vertigo

Research - Textual Analysis Using Goodwin's Theory [Part 2]

Using all of Goodwin's Theory principles, I have looked at the different types of music videos, and applied his theories to each.

CLICK EACH TEXTUAL ANALYSIS TABLE TO ENLARGE

Colbie Caillat - Bubbly

Research - Textual Analysis Using Goodwin's Theory [Part 1]

Using all of Goodwin's Theory principles, I have looked at the different types of music videos, and applied his theories to each.

CLICK EACH TEXTUAL ANALYSIS TABLE TO ENLARGE

Lady Gaga - Bad Romance

Research - Target Audience

Having a target audience is a must for all artists. Without a target audience, an act is aiming their music at all genres and ages, whereas with a target audience, they can achieve success within a given sector of the music audience.

Miley Cyrus - Breakout
Breakout was the first major album release from Miley Cyrus, after hitting her Hannah Montana fame. From this, she identified that her target audience were girls under 14. She created the album to be 'bubblegum pop', something that was on its way back, thanks to the likes of the Jonas Brothers and Cyrus. She previewed tracks from the album on 'Disney Channel Games', which fitted her demographic perfectly.

As she was effectively relaunching herself from Hannah Montana into Miley Cyrus, she rebranded her website, all her promotional material didn't mention the name 'Hannah Montana', which left her in good stead to leave the Montana stage behind, and completely become Cyrus. She announced her tour, where the times of each were early, allowing for her target audience to actually attend. She also performed on the likes of the 'Teen Choice Awards', and this enabled her to get good TV coverage for her audience.

Madonna - Celebration
Madonna's greatest hits album, 'Celebration', was released in 2009, and was backed by a massive TV publicity campaign, but Madonna didn't actually, in fact, do any interviews here in the UK. Her adverts on the TV featured all the tracks that made her famous, including 'Material Girl', 'Like A Virgin', 'Vogue', and '4 Minutes' - the tracks that cover all her big hits throughout the decades, which introduced her to different audiences. For this reason, her target audience is really people under the age of 50. The album got to number one in this country within a week, so the TV campaigns obviously proved to work. All posters and emails featured the same picture - the album cover - showing continuity throughout all her promotional material.

Jay-Z - The Blueprint 3

Jay-Z's 11th studio album, 'The Blueprint 3', was released in 2009, along with a massive publicity campaign. Jay-Z has already secured his target having been involved in the music industry for over 20 years, but by publicising the album so heavily, he was able to get even more people interested in his music. He released a preview track before announcing the album, which gave many people an indication of where the album was heading. His trademark three stripes appear on all the promotional material - album cover, posters, and the website was completely redesigned to reflect this. Also, by collaborating with artists such as Alicia Keys, Kanye West and Beyonce, he was able to get into different markets and get other people to hear his music. His target audience is primarily teens and under 30's, but this is growing as more people hear his music.

Research - The Online Revolution

The online revolution has completely changed the face of the music industry. It became the most easy and obvious way to get yourself noticed, and to then sell your music to fans. The likes of MySpace and Twitter have helped fans keep in touch with their favourite artists, and to let others know what they think.

Lady Antebellum
Lady Antebellum were founded in 2006, but only found true prominence over the last 18 months. They became household names in their native America, through very simple advertising - involving TV adverts, email updates through their record company, deals on their previous album and their current album combo-packs, TV chat shows, and other general advertising, which gave them a big Billboard country number-one, and then a Billboard Hot 200 number-one.

The band didn't have plans to attack the UK with their 'new country' music, but through the likes of Facebook, MySpace, and Twitter, they suddenly hit the UK charts, and have now decided to undertake a world tour in 2011, including dates in the UK.

Antebellum were the first major band to have used both forms of marketing in two different countries. Its worked very well, and it wouldn't be a surprise if other bands allow for viral marketing to spread the name of their band.