The online revolution has completely changed the face of the music industry. It became the most easy and obvious way to get yourself noticed, and to then sell your music to fans. The likes of MySpace and Twitter have helped fans keep in touch with their favourite artists, and to let others know what they think.
Lady Antebellum
Lady Antebellum were founded in 2006, but only found true prominence over the last 18 months. They became household names in their native America, through very simple advertising - involving TV adverts, email updates through their record company, deals on their previous album and their current album combo-packs, TV chat shows, and other general advertising, which gave them a big Billboard country number-one, and then a Billboard Hot 200 number-one.
The band didn't have plans to attack the UK with their 'new country' music, but through the likes of Facebook, MySpace, and Twitter, they suddenly hit the UK charts, and have now decided to undertake a world tour in 2011, including dates in the UK.
Antebellum were the first major band to have used both forms of marketing in two different countries. Its worked very well, and it wouldn't be a surprise if other bands allow for viral marketing to spread the name of their band.
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