Tuesday, 30 November 2010

Main Task - Editing Diary [Day 6]

We have been given a slight extension on creating the main task, which is a relief, but Naomi and I still want to get the video complete by Friday 3rd December.

Today we gained an extra hour to edit, which was handy, but it is still getting more and more difficult. We now have all the footage in place, but having watched it back several times, we keep noticing that there are chunks that are out-of-sync, and the ending is also out of focus and blurred.

We now need to go and film the ending again, and also go back over all the footage, mark down what needs to be put back into sync, and work on this over the coming week.

Ancillary Task - Shooting New Idea

Having agreed on a new idea, we went out yesterday and shot some new images to create our new digipak, a draft of which can be seen here.

The images we chose to shoot was of our various actors faces, so they merge together when at the editing phase. We shot these images on a DSLR camera, as opposed to a normal digital compact camera, to ensure that we would get the sharpness that let us down on our last attempt, and also to give us more scope with editing techniques.

Naomi and I decided that if we shot the images in black and white, we would gain a better lighting from the already dull room. Strip lighting wasn't good enough for colour photography, nor was the portable lighting we attempted, but the B&W effect gives the images more character, and looks really effective in the draft digipak cover.

The images below are of the half-hour photo shoot we did yesterday afternoon.

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Right EyeLeft Eye

Chin and MouthShooting Diary 1

Ancillary Task - New Idea

As mentioned before, Naomi and I have decided to redevelop our digipak and magazine advert ideas. We have now chosen a new idea which will keep the continuity throughout the whole project, and have started work on creating the digipak, and the advert.

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New Digipak

The new idea takes three black and white photos of each of our actors faces, and crops and blends them together to create one face. Obviously, with the issues we had over actors, we had to use pictures of ourselves instead of our original actors, to keep the continuity. However, Naomi and I both took photos, so we were able to ensure that each photo was our own work.

The picture above is only in draft form, but the potential is there, and this could lead to the image being used on the advert as well. We are still looking at other ideas for the advert to try and see what else we can create within the next 24 hours.

Inspiration for the album cover came from the Kings of Leon album, 'Only By The Night'. We liked the way that the pictures showed each member of the band, but also managed to create the image of an eagle. It was a very effective way of using photography, and the colours and fonts chosen were used throughout their image - from tour posters, to their website and TV adverts.

Ancillary Task - Initial Advert Ideas

As mentioned before, Naomi and I have decided to redevelop our digipak and magazine advert ideas, and this means we now have to look into other ideas.

The original advert was still in draft form, and was nowhere near completed. We wanted to look into typography and incorporate our house colours in some way, but with the blurry images, it became too difficult a task, so this is why we have changed the idea for all the projects.

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Old Poster

Ancillary Task - Initial Digipak Idea

As mentioned before, Naomi and I have decided to redevelop our digipak and magazine advert ideas, and this means we now have to look into other ideas.

However, our first idea became quite developed before realising that it wasn't good enough. This can be seen here.

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Old Digipak

As you can see, we chose to attempt a 3-panelled digipak, rather than the recommended four. We planned to, in fact, create 6 panels - the front, and the back. This is more work, but would give us a better finished product.

We felt that the images were too blurry, and the mise-en-scene of each image wasn't good enough, so have chosen to scrap the idea. We are currently looking at other potential ideas and how to link that across all the projects.

Monday, 29 November 2010

Main Task - Editing Diary [Day 5]

We've now increased what we've created so far for the video to 2 and a half minutes, but with a week to go, there's still a lot to do.

The effects, the lighting and the colourisation are all perfect and exactly what we were aiming for. However, with another 2 minutes of video to create, plus the fact timing isn't right, we are definitely feeling the stress.

The flashbacks work brilliantly, but there's still a very slight issue with transitions - whether the lack of them affects the overall product, or actually creates another element to the video without them. It is something we will have to consider once collected the audience feedback.

We now have a week to complete all three tasks within the coursework, and having worked solidly on the video to make sure it is all ready, the ancillary tasks have been neglected somewhat, so we now have to work as hard as possible to get all three done.

Ancillary Task - New Digipak Flat Plan

Having decided to change our digipak idea at the last minute, Naomi and I quickly had to decipher a new plan and idea, and put it into action.

Below is our digipak flat plan, and we will begin proficient work on this over the coming days.

Digipak Flat Plan

We plan on using the same typography throughout the whole project, but are yet to choose some fonts, so this will be posted shortly. It uses our star image motif effect of the black and white phorography, with each of the insert images being black and white.

The front cover pieces together images of each part of the three people's face, to form one face. Each separate image is then printed on the inside of the digipak.

The back cover has the diary effect, as mentioned beforehand, alongside all the song titles and industry information. It will include a barcode, copyright information, websites, artist management, record companies and ways to contact the artist.

The final panel - the inside flap - shows an image of the stool on the floor, in full colour. This represents our house colours on this piece of work, and allows us to keep with each convention.

We feel we have kept with the genre of the artist using these techniques, and also by using subtle image manipulation, we will be able to create something slightly mysterious to the eye, and give the artist more of an image.

Sunday, 28 November 2010

Ancillary Task - Digipak Changes

Due to the fact that the images didn't look at all good on the front of the digipak, Naomi and I have decided to change what we plan on doing with it at this late stage.

We now have 48 hours to redesign the digipak, and the magazine advert. The idea we now have is to use a diary as the star-image motif, and use days within the diary as our song numbers and titles. Unfortunately, it will take a high-quality camera to get the images just right, so it may take a couple of days to get decent pictures, which cuts our time down even further.

We're planning to hold a proper photo shoot over the next day or so to get these pictures, and then will use whatever time we can to edit them all together.

Main Task - House Colours

The house colours Naomi and I have chosen are red, orange and black - the same colours as the fabric on the stool within the video. We wanted something that would leap out from the otherwise bland background of a black curtain and a wooden floor. Doing this means that the audience is immediately drawn to the stool and the woman, instead of continually glancing around.

These colours will also be used in the digipak, and the magazine advert, in order to create continuity, and also give our ideas for Christina Aguilera an image and a star-image motif.

House Colours

Thursday, 25 November 2010

Main Task - Editing Diary [Day 4]

Naomi and I today got halfway through the project, and got to a point where all the flashbacks now make sense. This was a worry when we looked at it last time, but we now feel this all works, but this will become apparent when we have completed some feedback and assessment from our audience.

We used a handheld effect when shooting shots that looked like it was from the woman's perspective, and these have come out really well in black and white. What did let us down a little bit, however, was the dark lighting. It meant we had to play around with the colourisation of some shots in order to get them to flow.

The transitions also still need some work, but this will all take place during the final week of production.

Wednesday, 24 November 2010

Main Task - Self Evaluation

We were asked to self evaluate our video at this stage against some sections of the mark scheme, to see whether we were doing the correct things in the correct places. As it is still an early stage in the editing process, I feel that we are doing some things very well, but not all of it is at an exemplary standard, which will be changed over the coming weeks.

Doing this, however, has enabled us to see where we need to work on, and Naomi and I now feel we have a better grasp on what we need to achieve.

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Video Self Evaluation

Tuesday, 23 November 2010

Research - Textual Analysis Using Goodwin's Theory [Part 5]

Using all of Goodwin's Theory principles, I have looked at the different types of music videos, and applied his theories to each. With this video, we have furthered our knowledge of editing techniques, but the notes relate to our video and changes we could make to ensure each principal is met.


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Jason Derulo - What If



Textual Analysis - Jason Derulo

Monday, 22 November 2010

Main Task - Editing Diary [Day 3]

With the deadline beginning to loom, we gained an extra hour today which allowed us to get all the footage up to just over a minute and a half's worth. The whole thing is beginning to take shape, and we are slowly getting everything bang on what we wanted.

The selection of shots made it very difficult for us to stick to our final storyboard, but we are staying as true as we can. We hadn't realised the array of shots we had, but with some of them being shot on a camera which had the wrong light filter, we have been able to cut them down and stick to the ones that work well with the music.

Today we started piecing together the black and white footage of the flashbacks, which will form the basis of the storyline within the video. It seems slightly cryptic at the moment, but hopefully, once completed, the story becomes apparent, rather than it just being a time-filler, as it seems at the moment.

With the flashbacks, we chose to drop the brightness by 66% to get the right tone when used with the black and white effect. We've had to stabilise a couple of shots in order to get the flow of the shot transitions right, but on some shots, we have chosen not to use a transition, as it looks more effective to the audience.

Friday, 19 November 2010

Main Task - Editing Diary [Day 2]

Today we spent a further hour editing our video together, and it is beginning to come on well. We've now got just over 30 seconds of footage completed, but we will go back to it and look over it all again at the very end.

What we're finding most difficult is getting the transitions just right. Because of how soft our music is, we want a soft transition, and we have one that is just right - 'cross dissolve'. We let each transition go on for a second, but are now contemplating making this even longer, as when we watched it back, it all seemed a bit rushed.

The lip-syncing isn't too bad, as we played the music when we first shot the video. This has made a massive difference in how easy it is to get it spot-on, but there are a few areas that still need a slight tweak, and we'll be looking in to how best to do this over the coming week or so.

Monday, 15 November 2010

Main Task - Editing Diary [Day 1]

Naomi and I began the editing phase of the music video today. Due to there only being five available Apple iMacs, we are sharing with another group, so we won't be able to edit as quickly as first hoped.

The first thing we noticed was how grainy the footage was. This was the same for all groups, which means that it has to be the camera equipment, rather than something that we did. Lighting was a major issue for us, because of how dark we wanted each shot to be, so thankfully it came out quite well, and we only had to edit in some colour techniques on the shots occasionally.

With all the footage uploaded, today was spent sifting through the hour and a half that has been shot to find the takes and shots that worked well, and started placing them within the project. By the end of today, we only had 10 seconds of the project preliminarily completed, but had chosen the shots we needed for the whole video.

Sunday, 14 November 2010

Main Task - Editing Stage

Having now collated all the footage, and uploaded them onto the iMacs, we can now set about editing it all together.

This is going to end up as a very lengthy process, as we have the lip syncing to get spot on, transitions to ensure that shot to shot isn't just a straight cut, and also to compile and to put in the right order both the narrative and performance shoots we did.

Saturday, 13 November 2010

Ancillary Task - Magazine Advert Research

Below is a slideshow of three magazine adverts, analysed, as Naomi and I are now beginning to look towards our ancillary tasks, of which an advert is one of them.

Monday, 8 November 2010

Ancillary Task - Magazine Advert

As the second half of the ancillary tasks, Naomi and I have chosen to design a magazine advert. Our initial idea was to use the same image as on the front of the digipak, but for both, it looks a bit amateur, and we want to create a high-quality product.

So for this reason, we're trying to come up with something very unique for the poster. Currently, we have three ideas in the pipeline - one involves a 'fish-eye' shot from a camera to give a very different proportion effect. Others use framing on pictures, to try and give some more depth.

Currently, however, the image of the stool is prominent, which could become quite dangerous if overused. We're now looking into the possibility of developing a star-image motif to allow for us to change things around.

Friday, 5 November 2010

Ancillary Task - Digipak Flat Plan

Below is the basic flat plan for the front-most two panels of the digipak. It shows the front cover, and the back cover - each containing all necessary information.

A more detailed version of this will be posted once the basic design has been built on the editing software.

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Digipak Flat Plan Original

Tuesday, 2 November 2010

Main Task - Shooting Diary [Day 7]

TUESDAY 2ND NOVEMBER 2010

We decided to spend another hour filming today to try and boost amount of footage and takes we had at the end of the video. We figured that by taking another half hour of footage, we could try and create a fast cut montage scene towards the end of the project, so we had this in mind today.

The lighting was quite hard to recreate, but we think that if it does look different at the editing stage, we will drop the contrast and saturation to try and improve it.