Having finally chosen a concrete design for our digipak, we can now set about planning what is needed as different components for it. The first thing we need to consider is typography.
Naomi and I thought about the criteria for our font, and came up with the list below.
- Had to be elegant - this is key to be in keeping with our main themes of the video
- Plain and simple - nothing too fancy to not draw the audience to the title immediately
- Something that would look good across all three projects if necessary
For these reasons, the main font we have chosen is called 'Dutch 801 RM BT', and the secondary font is 'Footlight MT Light'. Both keep to the three items in the list, and will help add another aspect to our digipak and magazine advert.
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