Research - Websites

Having already looked into how effective a good website can be, I am going to look into three well-known artists to see how best to sell the act.

Florence & the Machine

As we have chosen Florence and the Machine as our artist, I thought I should have a look at her website. The use of the lungs in the top left ties in her album of the same name, and all the information on the homepage is related to the sleevenotes of the album. She has chosen colours closely associated with nature - browns, creams and reds, and the use of sepia photography also helps distinguish her style. The site takes a little while to load, which is possible down to the video on the right, so this could be changed, but other than that, the website displays the artist very well.

Paul McCartney

As you can see, Paul McCartney's website is very plain, and simple. It lets his name do the talking, and the use of his signature as his 'logo' in the top left proves this. Having a white and grey background helps emphasise the large orange picture in the centre of the page, and draws your eye straight to it. The typography on the sight is all the same, and uses the same colour scheme throughout the pages. The very few images help keep everything very simple, and also makes the reader look when they see one. With Paul changing his image very little over the last 45 years, it doesn't need to tie into album covers and Beatles memorabilia, so this is why it is very empty, and benefits from the use of white space. It is a very clever design, and helps sell the artist well.

Keane

Having released three albums and an EP, each one getting to number one, Keane can change their website constantly, and get away with it. Since the release of their third album, the basic design of the site has been the same, and the typography used throughout the site is very soft, which closely associates it to the band's music. There is no block text on the homepage - only images that have a title, so that you can click through to the page. The blue background and gold bars help keep the site eye-catching, and make it so that you want to look again. These colours change dependent on where the band are on tour, which makes it a very clever, well-built site.