Wednesday, 7 July 2010

Research - Intertextuality [Part 2]

Using another of Goodwin's Theory principles (There is often intertextual reference between films, TV programmes, and other music videos),we looked into the different forms of intertextuality displayed in different music videos. Intertextuality is where a music video tends to include aspects of a specific item, such as film, television and fashion.

Relationships with Video Games
Music videos that include similarities with video games include:

Gorillaz - Clint Eastwood (dir. Jamie Hewlett, 2001) took main idea from the 'new' use of 3D animation



Franz Ferdinand - Take Me Out (dir. Jonas Odell, 2004) took main idea from performance/concept-based videos to create a mystical image



Relationships with Fashion
Music videos that include similarities with fashion include:

Robert Palmer - Addicted To Love (dir. Terence Donovan, 1986) takes main idea from catwalk models at the time, and also paintings from the era



Beyonce - Green Light (dir. Melina, 2007) takes main idea from the catwalk, the influence of fashion currently within the music industry and the sleek photoshoots in glossy magazines

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