A part of the ancillary tasks we have to undertake is to design a cover for a digipak for our chosen artist. It has to create a brand identity, establishing house colours (the primary 3 or 4 colours used on the artist's website, CD cover, and adverts), typography across all three products, and created an image that the band closely relates to at all times.
By choosing specific colours, fonts and images, we are able to create a distinctive representation for the artist. Using Florence and the Machine will be difficult, as she has already created an image for herself, but we think we can create a twist on what she has already used, whilst in keeping with her persona and her most recognisable features.
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