The camerawork within creating a niche is crucial in making a successful music video. John Stewart, of Oil Factory, says that 'the music video is essentially having the aesthetics of TV commercials, with lots of close ups and lighting being used most prominently for the star's face.' Close-ups in music videos feature prominently, and this adds intimacy between the artist and the audience. everything that happens within the video, whether it be the order of the shots, or the way the cameras are used, are completely intentional, and the sequence of these events help add meaning to the footage. Using specific types of camerawork helps to create a dynamic feel, such as trombone shots, and angled shots.
Editing
A big form of editing within the music video is fast cut montage, which adds very short, milli-second clips together, to create a few seconds of footage, where multiple viewing is needed before seeing every shot. Also, using split screens between two sets of shots help add a dual effect - giving the audience two sets of images and two sides of the story at the same time. Colourisation of shots, whether it be black-and-white or over-exposure to a certain colour, helps adds a different aspect to the video. Another frequently used editing technique are digital effects, using CGI and other technology to add different types of graphics and shots to the footage.
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