Research - Branding

The best way for a band to market themselves is through branding. By choosing the right font, logo and text for a band, and putting it on as much merchandise as they can, they will be broadcast around the world through free advertising.

The Beatles
Even after splitting in 1970, The Beatles are still as big a hit today as they were then. The merchandising has become a sort-of 'cult', as it is the attire of those who deem themselves to be indie fans. T-shirts, ties, badges, mugs, signs - all sorts can be sold with their logo on it, knowing that it will be bought.

It helped the band keep their name alive well after the split, and is still sold today because people from abroad see The Beatles as synonymous to Britain. It is something that people across the globe want to take home as a souvenir, and this has continued spreading the popularity of the band. Its a very successful way to merchandise, as it is easy to make, and it also helps them get noticed, and makes people take note.