Analyse six music videos - look at what makes them successful. Consider camera angles, editing, mise-en-scene, sound (lip-syncing) and the relationship between music and visuals.
Gorillaz - On Melancholy Hill
- Concept based video
- Uses Gorillaz's now-trademark image of being a 'virtual' band
- Also uses a lot of ideas closely associated with the band
- Camera work is all CGI, but lots of closeups of the band's faces
- Mise-en-scene relates to the band's new album - 'Plastic Beach', and uses imagery from the sleeve notes and the cover of the album
- Editing is very swift and quick, and also displays some long shots to emphasise the images
- Very little lip-syncing - it is like a narrative video
- Heavy links between album and video, but not between song and video.
Shakira - Waka Waka
- Mainly performance based video
- Also features a lot of historic World Cup moments, as it is a World Cup song
- Lots of closeups of happy people - shows they are enjoying themselves
- Edited very well, fits the music perfectly
- Mise-en-scene is very simple, to draw attention to colours of costumes
- Lip syncing is perfect
- No lyrical links to the video
Janelle Monae - Tightrope
- Narrative-based video
- Lot of performance-based edits too
- Camera work pans, jumps and cuts to different shots, making it very interesting
- Editing is very slow, but is quick and very effective
- Mise-en-scene changes each shot, which makes it compelling to watch
- Lip-syncing is absolutely perfect
- Visual links between lyrics and video - dance moves etc.
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