The following websites help to show how to promote an artist in the best possible way:
http://musicians.about.com/od/beingamusician/ht/selfpromote.htm - shows the process of how best to contact a record label and get signed up
http://www.blues101.org/articles/promotion.htm - tips to get a band noticed
http://databass.wonderland.gen.nz/kurb_artists.htm - a company who help promote a band online for a fee
http://www.musicoutfitters.com/musicpromotion.htm - a collection of websites and helpful links to give a band the best opportunity of being spotted and being successful
These following bands have a very strong band brand identity, and their websites and promotional material all share in this
http://www.belleandsebastian.com/
http://www.metallica.com/
http://www.foofighters.com/
http://www.ladygaga.com/
http://www.paolonutini.com/
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