Evaluation [Part 3]

What have you learned from your audience feedback?

Film Pitch

From our original film pitch, made back in October, we discovered that we needed to do more with the idea than we had planned. The group who gave us feedback believed that there weren't enough editing or visual effects, but liked the storyline, and the use of Goodwin's Theory throughout. Due to this, we kept the storyline, and decided to incorporate this feedback after we had completed all the shooting.

Once we had filmed all footage, we took this into account, and looked at which editing techniques we could use in order to fulfil our audience's needs. This came into effect with the use of colourisation, and making the black and white theme of our ancillary tasks continue through into the video.

The feedback we received from our film pitch was very helpful - we were able to notice things we hadn't noticed before. By taking part in the pitch, and by collecting a group of people were fitted our target audience, we were able to add a completely different aspect to the video. Also, by completing some feedback before we had even started filming, we had the ideas in our heads for the whole video, and this helped greatly in meeting our own expectations and completing a video to the quality we believe we have managed.

Video Showcase

We took part in another event that enabled us to gain some more feedback for our video from a larger group of our target audience. This involved our completed video being shown to the group, and then they were asked to fill out a questionnaire we had created.

From the feedback we received, we found that the vast majority was positive. Most people enjoyed our video, and agreed that the storyline fitted the genre of the music. The use of open and closed questions on our questionnaire let us gain a helpful insight into the viewer's thoughts and feelings regarding our project.

Below is a slideshow of some of the feedback we received on the questionnaires, which helped us greatly.

CLICK LINK AT START TO ENLARGE SLIDESHOW



Below are some word clouds, created through Wordle, which help display what the majority of our audience thought. These link to the open questions we gave, and let us see what worked well. The larger the word, the more times it was used, and this helps show which words cropped up the most.

Which part did you enjoy in the video? What stands out as the defining moment?

From this cloud, we can tell that the defining moment of the whole video is the stool being kicked over. This is what we had set out to achieve, as we saw the stool on the floor as one of our star-image motifs, and this featured on our digipak for this reason. We also wanted the fight between the man and the woman to stand out and be remembered, and as we can see, this has also been successful.

A surprise inclusion in this list from our feedback was that some people saw the black-and-white effect as something that defined our video. Bearing in mind this is our subtle star-image motif, this one gave us the most feedback, as it shows that the use of the effect does make a difference to the viewer, and we were unsure if it would or not.

What worked well in the video?

This cloud presents the feedback on what our audience believed was good within the video. Again, the use of colourisation popped up here, and was mentioned alongside our use of transitions being on-the-beat, and the vast number of camera angles and shots we used as well. This were the things that Naomi and I also thought worked well, so having the audience agree was a boost.

What would make the video better? What else would you wish to see?

The final word cloud is regarding what our audience believed we needed more of to improve our video. Again, the majority wanted to see more of a storyline section, and have a more in-depth plot to it. I personally didn't agree with this, as the idea of leaving it open was so that the viewer could make their own assumptions on what happened based on what was seen during the video.

The feedback also showed that the audience wanted to see more of a variety of many things - they wanted more emotion from the woman, more shots, different camera angles and more background on the other characters. With the resources and time available to us, I believe that we used a variety of all these to the best of our capabilities, so felt this was a little unfair.

Conclusion

To conclude, from our feedback, we have learned that sometimes, our methodology of 'less is more' isn't always necessary, and maybe we need to add more and complicate a little more in order to gain better results. This is not something we would have considered before either sets of feedback, so the feedback has worked in this sense.

The feedback was very good, and there wasn't a lot of negativity in the questionnaires that were returned. Any criticism we received was constructive, and it mainly came in the last question, which was worded in such a way to ensure that we got some form of criticism to see where we could have improved. However, overall, we were very happy with what we received.

If we were to created the video again, I would like to add a more in-depth storyline, as mentioned in the feedback, and try and complicate matters so that there are several outcomes to the end of the storyline. This way, we enable our viewer to come up with their own ending, and that will involve them and absorb them more in the video.